Crystal Ball media mentorship in the changing face of media
It’s such a great honour to be a mentor for the 2015 Crystal Ball, which if you haven’t heard about this group, is a great organization helping youth in Kingston reach their creative goals in music and art.
Every year, students are given the chance to pair with a local musician or artist for mentorship.
Some greats I met at the kick off press-release campaign include Paul Langlois and Gord Sinclair of the Tragically Hip, Chris Koster, Spencer Evans and many of the other names you hear so often doing great things for the arts in Kingston.
This year they’ve added a ‘media mentorship’ program to the Crystal Ball, which is where I come in.
My better half, Wendy Boomer (the Big Kris & Boomer Show on K-Rock), and I will be mentoring somebody who has aspirations to be the next media star in our city or beyond!
What does being a media star even mean today? The definition changes day-to-day I think.
For youth, everything virtually exists online in 2015. Is the teenager we end up mentoring the next FM radio star? Likely not. Youtube star? Podcast star? Possibly!
There is so much hard data on how millennials consume more digital videos than they do television. The five most influential figures in the lives of American teens right now are all YouTube creators.
That’s true; it was published in Variety.
What traditional radio skills could translate to today’s youth? Certainly not how to cue a record! With traditional media outlets like radio and television being challenged with online rivals, it’s become difficult to define a clear path to success, particularly with the shrinking availability of entry-level jobs at commercial radio and television stations.
Personally, I’m hoping to find a candidate who is entertaining because the skill of entertainment transcends all platforms.
We could teach somebody to push buttons and go through the steps, but when I think about how much technology has changed since I went to school and learned how to cut reel-to-reel tape ‘on an angle’ it seems like any information I might offer could be passed its expiration date by the time the lesson is over!
Besides, you can teach interns, but you grow somebody in a mentorship.
Hopefully in our care we can develop a future entertainer who will be in your life via technology that hasn’t been invented yet…and then ride their coat tails into old age!
I hope to update you on our adventures of mentorship and all things Crystal Ball on this blog in the future.